WE BRIDGE is a two-day music festival and a three-day convention that’s held in Las Vegas, Nevada. The festival celebrates Asian culture and entertainment. It’s held at Mandalay Bay Resort and Casino and Michelob ULTRA Arena. The festival first began last year in April 2023.
“I’m honored to be bringing back a celebration of Asian culture to Las Vegas, one of the entertainment capitals in the world where we can introduce our favorite artists and new talent to American fans,” said Alex Kang, CEO of Infinite Prospects Entertainment.
This year’s lineup was first announced on January 26, 2023 via Instagram. The festival will be held between April 26-28 , 2024. The lineup includes K-POP groups, dance groups, and soloists including Cravity, DynamicDuo, Hwasa, Jessi, AMPER&ONE, NMIXX, KISS OF LIFE, ALL(H)OURS, KARD, and more to be announced.
Just today, Korean R&B artist, DEAN, was announced to be a part of the lineup. DEAN is a popular and well known Korean artist back home in South Korea. Just recently, DEAN had come back from a 4 ½ year hiatus. He released a new single, DIE FOR YOU, on November 18, 2023, announcing he’s back to making music. This will be DEAN’s first U.S music festival he performs at since 2016.
“I’m honored to return to the U.S. for my first performance since 2019 and couldn’t be happier to do so at WE Bridge in Las Vegas,” states DEAN. “I hope to meet as many fans as possible. See you soon.”
Ticket prices range from $70-265. VIP package prices range from $999-1,750.
The lineup is subject to change.